HVAC/R: A Sleeper in Today’s Market

| Category: Blog

There is no doubt that HVAC see’s lack of marketing worldwide, however, in such concentrated areas such as NYC, marketing is essential for any business (especially HVAC/R). Companies marketing in NYC typically struggle because they face such high competition, are in diverse areas, and fail to meet certain financial demands. However, with the direction branding and marketing is going, there are countless strategies and methods that are emerging and continue to emerge. Not to mention all the implications technology has had on both the industry and the market. Here at BP we are open to carrying out new ideas or strategies that could benefit us, which could potentially be the future of HVAC marketing!

Let’s not forget the immense global HVAC systems market, which is expected to reach $173.16 billion, by 2020, increasing at a compound annual growth rate of 5.9 percent between 2016 and 2022. (Markets and Markets) There is such a colossal market for HVAC/R, because of supply and demand, companies simply need it to run a successful business, which explains the lack of marketing in the industry. Substantially, HVAC and HVAC maintenance will be everlasting, and constantly revolutionizing. While the market is drastically increasing for HVAC/R, the marketing aspect is struggling to keep up. As a result, The BP Group is eagerly awaiting young and experienced employees who are interested in utilizing state of the art technology and newer strategies to prepare for this upcoming splurge.

Anyone who works at BP understands it’s all about relationships, not only with the clients, but with each other. In fact, to most employees BP is a second family. Being in a community with such high levels of trust is essential to the office being both productive and entertaining at the same time. In addition, there is a gym (personal trainer included) along with countless events held outside the office, one being Tough Mudder, which enhance the overall attitude and chemistry of the employees.

If you believe you have what it takes to join an idea driven company seeking to expand efforts in the marketing and business development field, don’t hesitate to send us a quick email with your resume to info@bpgroup.com. Lastly, if marketing is not an area of interest, don’t miss the chance to take your career to the next level by checking out our careers page (https://www.bpgroup.com/careers/) for future job postings.

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